Fractional CMO & Revenue Operations

Strategy, execution, and attribution wired into one chain, so every dollar of spend traces back to pipeline a CFO would sign off on. One operator, accountable for the number.

Book a diagnostic call Or take the 3-minute Revenue Score

Pipeline, attributed

Last two quarters Illustrative

$380K

Pipeline influenced

4.8× blended ROAS

Source of pipeline

  • Meta CAPI 46%
  • Google Ads 32%
  • LinkedIn 22%

Recent deals

Live
  • WonB2B SaaS, Series AMeta CAPI$48K
  • SQLFintech, Series BLinkedIn$64K
  • WonD2C brand, Seed+Google Ads$22K
Case in point

A Series A SaaS team cut signal loss from 38% to 6%, lowered cost per lead 42% in 60 days, and reached 4.8× blended ROAS on one attribution chain.

See how

Run on the stack you already pay for

Growth stalls in the space between strategy and systems.

Most teams arrive with one of three broken links. We close whichever applies.

State the number, or don’t make the claim.

Featured engagement: a Series A SaaS team, Fractional CMO plus RevOps, six months. Drag to compare the stack they came in with and the one they left with.

Before
Signal loss
38%
Sources of truth
3 dashboards
Spend decisions
Argued weekly
After
Signal loss
6%
Cost per lead
↓42% in 60 days
Blended ROAS
4.8×
$22K/mo reallocatedD2C · AttributionOne attribution chain ended the channel-credit fightRevOps + Looker · 4 months$380Kpipeline influencedB2B · RevOpsA RevOps layer that compounds pipelineFractional CMO · 6 months<3moCAC paybackMarketplace · PaidPaid acquisition rebuilt around contribution marginPerformance + RevOps · 5 months
All case studies

One engagement. Three layers that compound.

Fractional CMO leadership

The senior layer you are missing.

GTM planning, revenue roadmaps, positioning, and team direction. The C-suite marketing perspective most growth-stage companies do not have above a single hire.

  • GTM strategy
  • Revenue roadmap
  • Positioning
  • Team direction
Read the strategy playbook

Embed. Architect. Execute. Hand over.

Deliverables, timeline, and success criteria are agreed in writing before any work begins. The goal is a system you own, not a retainer you depend on.

  1. First two weeks

    Embed

    A paid two-week diagnostic. Map the funnel end to end and find the one constraint holding back revenue.

  2. Before new spend

    Architect

    GTM plan, channel and attribution design, and a RevOps blueprint. The operating system on paper before another dollar is spent.

  3. In market

    Execute

    Performance campaigns live across Meta, Google, and LinkedIn, run by the same operator. No handoff loss.

  4. Handover

    Hand over

    CRM workflows, dashboards, SOPs, and automation. A revenue system documented to run without me.

Not ready for a call? Find the leak first.

Four free diagnostics, built from the questions a full audit asks. Your score shows in about three minutes, no email needed to see it.

What feels most broken right now?

Start with

Revenue Systems Score

RevOps, paid media, funnel, unit economics, and strategy in one score.

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Rahul D Sarker, Fractional CMO and revenue operations operator
Rahul D SarkerFractional CMO · RevOps · Kolkata, working globally

A growth operator, not a marketer.

I build complete revenue operating systems, not disconnected marketing services. The work spans strategy, performance, and the systems that connect them, so a growth-stage company gets one accountable source instead of three.

I speak in CAC, LTV, pipeline, and margin, not likes, reach, or impressions. The goal is infrastructure that compounds and keeps working long after the engagement ends.

A strong fit

  • Past product-market fit
  • $25K+ monthly marketing spend
  • No senior marketing lead yet

Probably not a fit

  • Pre-revenue or spending under $25K a month
  • Looking for a single-channel agency
  • Want reports, not a system you own

Before the call.

The questions founders ask most in the first five minutes. Anything else, ask on the call.

Owns the revenue number across the full stack, not a single channel. The scope covers GTM strategy, paid media execution, and the RevOps systems that tie them together: the senior layer most growth-stage teams are missing.

An agency executes one channel and sends a monthly report. This engagement connects strategy, paid execution, and attribution into a single chain, built and run by one operator, and hands over a documented system that keeps working after the engagement ends.

Growth-stage companies at $1M–$15M ARR, with $25K+ monthly marketing spend, a team of 5–100 people, and enough traction to justify building the revenue system around it.

Both, that is the core model. The same operator who builds the GTM plan runs the Meta and Google campaigns, sets up the CRM, and closes the attribution loop. No handoff means no signal lost between the deck and the dashboard.

Every engagement begins with a two-week paid diagnostic to surface the binding constraint, followed by a defined phase covering strategy, execution, and system handover. Deliverables, timeline, and success criteria are agreed in writing before any work begins.

Two weeks to find the one constraint holding back revenue.

Every engagement starts with the Revenue Diagnostic (two weeks, $1,500, credited in full if we continue), which maps the funnel end to end and names the binding constraint, before any new spend is committed.

It starts with a 30-minute call. Pick a time below.

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